Hi Friends,

Claim your gift at the bottom of this email — and I’m introducing something brand new to help convert conversations into clients.

On with it...

I’ve been getting a lot of feedback on this newsletter — both positive and negative.

The negative first:

“Chris, I only skim it… it’s too long… people don’t read… attention spans are getting shorter.”

The positive: ​
Michael said, “I’m loving the newsletter.”

Allison said, “Just wanted to let you know the emails are great — the Core Message Map is right up my alley.”
​
Monica said, “Well done!”

What I love about the feedback? It aligns with the exact message I’ve been preaching.

If your goal is education, stay the course — get better, but stay the course.
​
The secret; Use real testimonies and lived experience that align with relevant challenges your target audience is trying to solve.

Over time, people not interested will disappear — and the right people will stay.

Let's drill down.

The reason I can tell a story that lands every single week isn’t because I’m a gifted writer. Quite the opposite.

It takes a process for finding the right lesson so it connects.

That process has two parts:

1. The Core Message Map. get it here​
Think of it as your story library.

Using the CMM makes sure you never experience writers block. But that's just part one.

Introducing The ARC Method.

When you use this method, it gets the right people to lean-in and become excited about taking the next step.

They click more links and spend more time reading or watching. But eventually take the next step. Claim your FREE ARC template​

• Attention: A hook that gets people to lean in.
• Relate: A lived-experience moment that makes the audience know they are understood.
• Convert: The takeaway or call to action that moves them forward.

The magic happens when these two work together:

• The Core Message Map makes sure I’m telling the right story for the right audience.
• The ARC Method makes sure I’m telling it in a way that inspires action.

If you’re building a newsletter, creating weekly videos, or even just posting on social — this is the difference between random VS building trust over time.

Trust me on this, your audience only listens because they hope you can help them solve a specific problem. That's it.

Talk soon,
Chris

P.S. If you're wasting time wondering; "What is my CTA. I'm not sure what to offer. or I can't get the right people to take the next step."

You are exactly who I built the Message-to-Momentum Framework for. It’s my step-by-step process for turning one clear weekly message into maximum conversion.

Get started today! Let's Talk! or just reply to this email.