Start a YouTube channel (without doing everything yourself)
5 months ago • 1 min readIf you’ve been wanting to start a YouTube channel,but the thought of editing, publishing, and staying consistent feels like too much—keep reading. Post-production is what holds most people back.Not ideas. Not confidence on camera. The back end. That’s the gap we fill as a video production company.Because you might not know, I wanted to share one of my favorite services we offer. It's called Strategic youTube Publishing. Because long-form video specifically on YouTube is a great place for...
READ POSTCreating a Newsletter is Not a Secret
9 months ago • 2 min readHi friend, Chris here, If you’ve ever considered starting a newsletter… but you're not sure where to start… you’re not alone. I procrastinated this for years. (it's embarrassing to admit) Now? I've got an organized system for keeping an open conversation with my target clients. AKA, a newsletter. I'll share my system below. But first, I must say it's been one of the most rewarding things I've ever done, personally or professionally. Why So Rewarding? 1) It has given me a written history of my...
READ POSTStill Solving the Wrong Problems?
10 months ago • 1 min readChris here, One thought has been stuck in my head lately:Yesterday’s you won’t solve today’s problems. Here’s what I mean. A lot of experienced coaches and consultants get stuck because what worked yesterday still feels safe.They keep chasing the same type of client or solving problems that have become common knowledge— long after they’ve outgrown it. By the way, I'm not preaching. This trips me up too.. It's tricky because for a while, it might even still work.But eventually: It get's harder...
READ POSTStacking Stories: What I’ve Learned Writing This Newsletter
10 months ago • 2 min readReaderOne of the temptations of being a speaker or consultant is the ability to “tell people what to do.” Or give advice...But if you look closely at the personal brands that have grown their reach the fastest — Matt Gray, Alex Hormozi, Codie Sanchez, Thomas DeLauer — they rarely start by telling. They start by showing. “I lost 100 pounds and here’s what I learned…”“I sold my business for $13 million and here’s the blueprint…”“What I discovered after interviewing 20 millionaires…” It’s the...
READ POSTAre We in a Trust Recession?
11 months ago • 2 min readHello Reader, The other day I heard someone say: we are in a trust recession. That hit me. Because a decade ago, being a coach, consultant or educator still felt unique. But in 2025? Everyone’s a coach. And when clients have an abundance of choice — plus a history of being burned by offers that didn’t deliver — they become skeptical. Rightly so. Nobody wants to spend money on "yet another course" if it feels like a trap door. This is why clarity is no longer “nice to have.”It’s the difference...
READ POSTInner Doubt and Outer Misalignment
11 months ago • 2 min readHi Friend, “In my mid-thirties, something shifted. I was hustling hard—pushing, chasing, doing all the things I thought I was ‘supposed’ to do. But inside, I was burning out. It took years to realize it: I had outgrown the audience I was serving. No matter how hard I worked, I couldn’t shake the feeling that I wasn’t making the impact I was meant for. And I believe eventually every professional runs into this same wall. Two hidden barriers: Inner doubt: “Am I still relevant? Does my...
READ POSTThe 2 tools I use to never run out of stories to tell
11 months ago • 1 min readHi Friends, Claim your gift at the bottom of this email — and I’m introducing something brand new to help convert conversations into clients. On with it... I’ve been getting a lot of feedback on this newsletter — both positive and negative. The negative first: “Chris, I only skim it… it’s too long… people don’t read… attention spans are getting shorter.” The positive: Michael said, “I’m loving the newsletter.” Allison said, “Just wanted to let you know the emails are great — the Core Message...
READ POSTMapping My Own Offer Ladder (And What I Found Missing)
11 months ago • 2 min readHi Reader, Sharing this because… I hope I’m not the only one. Pretty much every coach I talk with runs their business like the cobbler with no shoes. A few weeks ago, I found myself staring at an empty Notion page, full of half-baked ideas for 2026. I’ve been helping clients lock in their strategy and messaging for months — but my own plan? Still not fully fleshed out. Sound familiar? I was thinking through specifically of my offer ladder. That's the path a client can take from their first...
READ POST If You’re Not Landing Clients, Start Here
11 months ago • 2 min readHi Reader I wanted to share a big win. One that could help you. I’ve been filming Jay for a few years now. He’s sharp and truly gifted at what he does. But earlier this year, he decided to evolve his business—→ New market→ New offer→ New language to match We tested ideas. Wrote new copy. Recorded new videos.But the more we pushed, the further away it felt from the clarity we were after.The more refined the message got… the less real it felt. And the more frustrated we became. It wasn’t until...
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